Speak to your audience in their language about what's in their heart — Jonathan Lister.

More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth — Gary Vaynerchuk

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time — Ann Handley.

By definition, remarkable things get remarked upon — Seth Godin.

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share - Shafqat Islam

Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people's expectations around media and advertising does indeed change based on the technology they grow up with— Shane Snow.

What really decides consumers to buy or not to buy is the content of your advertising, not its form — David Ogilvy

Nobody counts the number of ads you run; they just remember the impression you make — Bill Bernbach.

Nobody counts the number of ads you run; they just remember the impression you make. — Bill Bernbach.

If you build it, you may still need Google AdWords. — Jennifer Mesenbrink